10 Media Companies Showcase their Innovations

Download the report featuring the ideas of the 10 finalists in the “2010 ICMA Innovation Award”.

Update! Award winners were announced in Berlin at the ICMA Gala dinner on May 8th as follows:

Overall Winner: FARM COUNTRY TRADER (USA)

Show Me The Money Category Winner: PennySaverUSA (USA)

Quick Implementation Category Winner: IPC Media (UK)

Congratulations to all participants and looking forward to next year’s award!

The Innovations and companies were evaluated by the ICMA Committee. The submissions were evaluated from four different points of view:

Novelty | a) Something new or unusual, b) the quality or state of being novel; newness.

Creativity | Mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight

Sustainability | Is the innovation a “one shot” or does it have a long term positive impact to the business.

Results | The results of the innovation or new corporate strategy so far. Growth of profit, revenue, number of customers and amount of content were taken into account.

The shortlist

After the Committee analysis, the short list of Top 10 submissions in alphabetical order were:

• Directo del Campo, Spain
• Farm Country Trader, United States
• HürriyetEmlak, Turkey
• IPC Media, United Kingdom
• Mediatel, Czech Republic
• Mobiya, United Kingdom
• News International, United Kingdom
• PennySaverUSA.com, United States
• Sanoma Digital, Finland
• WorkDigital, United Kingdom

In the report we describe the shortlisted ideas and companies. Download it here!