Research Groups

Vaibmu is an experienced partner in European Commission funded research, specifically H2020 and Eureka Eurostars. We specialise in the formulation and execution of exploitation (business models, market entry) and dissemination (strategic communication) plans. Vaibmu has been awarded a Seal of Excellence by the European Commission in Q1 2016 for the high quality of its proposals. Here you can see examples of roles we expertly fulfil in consortia.n

Exploitation

  • Market research as a part of State-of-the-Art analysis
  • Co-creation of business models and plans (i.e. by means of lean canvassing or agile business design)
  • Assessment of business concepts and plans and elaboration of exploitation plans
  • Coordination of business cases
  • Development and elaboration of deliverables (e.g. structure, final documentation)
  • Creation of public versions of system concepts
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Dissemination

  • Communications strategy of the project, including social media and channel strategies
  • Execution of content strategy for project website, press releases, blog and social media strategy
  • Participation in clustering, concertation and other networking and dissemination events
  • Management of project’s external relations
  • Elaboration of user interest groups
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Consortia builders, project coordinators or researchers with the need of a business focused partner can contact us to join forces in project bids. We have secured over 8M euros in funding over the last 6 years in proposals to the EC. 

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Case Studies

U-QASAR Software Quality Assurance Platform & Methodology (FP7)

Vaibmu has been a research partner in the European Commission FP7 funded research project U-QASAR “Universal Quality Assurance & Control Services for Internet Applications with Volatile Requirements and Contexts” (2012-2015). The U-QASAR project has developed a flexible Quality Assurance, Control and Measurement Methodology to measure the quality of Internet-related software development projects and their resulting products. The methodology is supported by an Internet solution composed of several knowledge services based on open standards which is able to detect changes in the scope and requirements of an Internet application (or changes in its development process) and provide the adequate set of assessments to deliver an accurate measurement of the quality of the process and product at any time.

Project approach

  • Establishing understanding of the business needs for effective software quality assurance
  • Analysing and assessing the software quality assurance tools market
  • Building a customer value proposition for the U-QASAR platform
  • Building a business model for the commercialisation of the platform
  • Commercialisation and internationalisation of the service
  • Design and execution of the communication (dissemination) strategy for the project, inclusive of a social media strategy

Project deliverables

  • State-of-the-Art software quality assurance methodology
  • In-depth analytical report of different software quality assurance methodologies, metrics, visualisations and tools available in the market
  • Extensive report providing a clear understanding of the business needs of effective and efficient SQA process
  • Business model for the resulting commercial product
  • Comprehensive exploitation plan for the resulting product (Based on lean canvassing and participatory workshops executed throughout the life of the project)
  • Succesful deployment of the strategy for using and disseminating knowledge, inclusive of an overall communication strategy and a specific and detailed social media strategy
Extreme Factories Innovation Platform & Methodology (FP7)

Vaibmu has been a research partner of the European Commission FP7 Funded research project ExtremeFactories (2011-2014), which proposes a set of tools that allow a company to set-up, monitor and follow-up a business innovation process. ExtremeFactories is made up of two key elements: i) a web-based platform and ii) a comprehensive set of methodologies and tools compiled in a case-based workbook. This platform provides SME companies with services to support them in any step of the innovation life-cycle which encompasses problem detection, inception of ideas, prioritisation of ideas, implementation and follow-up.

Project approach

  • Analysing the innovation capacity and culture of various organisations
  • Defining and establishing innovation management processes
  • Design of the customer value proposition for the innovation management platform
  • Building a business model for the commercialisation of the platform
  • Commercialisation and internationalization plan for the service
  • Co-authoring of an innovation management workbook
  • Design the strategy for using and disseminating knowledge and execute it throughout the life of the project

Project deliverables

  • State-of-the-Art innovation management methodology
  • Case-based illustrated companion workbook
  • SaaS platform (research prototype) to handle an innovation management process, from ideation to execution
  • Mobile app(research prototype) to support the SaaS platform
  • Business model and exploitation strategy for the resulting product (or product-set)
AtTRACT: An immersive Approach To RetAil CusTomership (E!)

AtTRACT is an applied research project focused on building a tool that will enable European retailing SMEs to leverage the opportunities omni-channel commerce brings to the retail segment. The AtTRACT solution proposes a Software as a Service (SaaS) which will provide a uniform yet personalised purchasing journey to shoppers in small retail outlets by connecting information from disperse channels (eg. social media, history of web-shop navigation, in-shop information…) into a mobile app. The mobile app will create a bridge between the small retailer and its final customer, allowing 1) the convergence of information between real and digital worlds and 2) the transmission of non-intrusive, customised marketing messages.

Vaibmu uses an agile approach based on the lean canvas model to define the value proposal of the innovation as well as the critical items for it’s market deployment, including capabilities, potential market, competition, expected market share, detailed cost plans and commercial strategies. From the early stages of the project, we interview and collect external feedback using the problem and solution interview framework proposed in Running Lean.

SALT: e-grocery SociAL Trust (E!)

SALT is an applied research project which addresses the lack of revenue focused turnkey solutions to build trust in e-grocery transactions and exploit s-commerce trends. It aims to add value to e-grocery by generating trust in undecided customers, assisting their conversion to become buyers of experience products. This will lead to an overall increase of e-grocery companies’ turnover.

Vaibmu uses an agile approach based on the lean canvas model to define the value proposal of the innovation as well as the critical items for it’s market deployment, including capabilities, potential market, competition, expected market share, detailed cost plans and commercial strategies. From the early stages of the project, we interview and collect external feedback using the problem and solution interview framework proposed in Running Lean.

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