Foresight
We tweet, write and start discussions on what we find interesting, inspirational or simply practical in our everyday work. Themes range from current affairs to business modelling frameworks to digital ecosystems.
Moscow’s Guild of Press Publishers Expo – Russia’s Media Market Event
Vaibmu attends Russia’s largest media event, the Guild of Press Publishers Expo in Moscow, Russia, celebrated at Swissotel in November 16-17, 2010. Vaibmu was invited to participate in a very dynamic session focused on the evolution of print media in the digital age, presenting with key stakeholders of the Russian media industry. Over 2,500 Russian media executives and professionals attend the Expo every year, which is organized in cooperation with the World Association of Newspapers & IFRA.
The day’s sessions – vigorously moderated by the Deputy Sales CEO of Argumenty i Facty Publishing House, Marina Mishunkina – included the following presentations:
- Market & Trends: Media Advertising Market, results of H1 2010 by Lilia Vladimirova, TNS Media Intelligence
- Prospects for Advertising in Print Media by Marina Mishinkina, Argumenty i Facty Publishing House
- Positive & Negative Attributes of Newspaper Advertising by Violeta Rodionova, ZenithOptimedia
- Trend Formers & News Media Advertising by Georgy Mikaberidze, AFS – IMG PH
- A New Era of Classified Advertising by Clara Llamas, Vaibmu Ltd.
- Russian Digital Classified Ad Market by Sergey Osipov, Delovoy Mir Publishing House
- The Potential of Free Advertising Information Press by Alina Diokonova, VA-Bank
- Special Interest Media: New Forms of Interaction with Advertisers by Lidia Strekneva, GameLand
- New Models of Advertising & 3D by Dmitry Ogurstov, Komsomolskaya Pravda Publishing House
- Marketing 360: Complex Ad Campaigns Using Events by Anton Shishkin, Metro Newspapers Russia
You may download Vaibmu’s presentation in English here and in Russian here.
Corporate Entrepreneurship: Get the Right Things Done (15-page Free Report)
Corporate Entrepreneurship, Teams: Types, Roles and Performance. Getting the Right Things Done
Corporate Entrepreneurship, Teams: Types, Roles and Performance and Getting the Right Things Done.
Learning by Doing Workshop: Web Business in Five Hours
The Task
Vaibmu organized a workshop at ICMA‘s Business Operations Forum in Vienna, Austria (Nov 6, 2010). There were three teams of 5-7 people. The team members were from different companies and countries. Naturally, none of them had been working together before. These diverse teams were given a challenging task that they were expected to execute successfully:
Develop, launch and market a real working classified advertising online site within five hours and, when finished, make a 10 minute investor pitch to sell your booming business!
Vaibmu at Russia’s Guild of Press Publishers Expo
Vaibmu’s co-founder Clara Llamas has been invited to speak at Russia’s Guild of Press Publishers’s (GIPP) annual Publishing Expo 2010, which will take place in Moscow, 16-17 November 2010. After the presentation there will be panel discussion about the future of classified advertising.
As an industry organization GIPP’s main goal is to create favorable conditions for the development of the publishing business in Russia. GIPP was established 1998 and is a certified member of the World Association of Newspapers (WAN) since 2002. More than 2,500 media and publishing professionals will attend this edition of the GIPP Publishing Expo in Moscow’s centrally located Swissotel Krasnye Holmy.
New Advisory Board Members
Vaibmu welcomes new advisory board members, media entrepreneur Carlos Maier Allende (MBA) and international lawyer and media specialist Hakan Hanli (PhD). Read more about them.