We’re a company specialized in helping media companies fine-tune their strategies. We help management teams worldwide with tricky strategic issues which go from revenue diversification, to how to deal with cannibalization of print products, to development of a digital service portfolio or to selecting the right software vendor for a specific project.

We also help companies evaluate new market entries and scout opportunities and threats in them, among others. This short brochure, available in English and Spanish, tries to convey our offering in a clear manner. If you are interested by our company and services, please download it and share your feedback.

English Company Brochure

Spanish Company Brochure

DigitalTonto has made a blog entry about 4 Unlikely Digital Heroes which is an interesting read (and I am not saying this just because our company is featured in it!). The post reviews 4 companies that are quietly making huge steps in digital, also giving credit to the 2010 ICMA Classified Media Innovation Award which Vaibmu Ltd. has created for the International Classified Media Association and which pays tribute to companies in the classified media space who are innovating. As we noted in a previous entry and in our report with all the finalists ideas and projects, a lot of great product and strategy development is coming from traditional print publishers in digital media worldwide.

If you have a few minutes, be sure to read his insight about Time Warner, Condé Nast and Naspers as well as the Polish analytics company Gemius.

Download the report featuring the ideas of the 10 finalists in the “2010 ICMA Innovation Award”.

Update! Award winners were announced in Berlin at the ICMA Gala dinner on May 8th as follows:

Overall Winner: FARM COUNTRY TRADER (USA)

Show Me The Money Category Winner: PennySaverUSA (USA)

Quick Implementation Category Winner: IPC Media (UK)

Congratulations to all participants and looking forward to next year’s award!

The Innovations and companies were evaluated by the ICMA Committee. The submissions were evaluated from four different points of view:

Novelty | a) Something new or unusual, b) the quality or state of being novel; newness.

Creativity | Mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight

Sustainability | Is the innovation a “one shot” or does it have a long term positive impact to the business.

Results | The results of the innovation or new corporate strategy so far. Growth of profit, revenue, number of customers and amount of content were taken into account.

The shortlist

After the Committee analysis, the short list of Top 10 submissions in alphabetical order were:

• Directo del Campo, Spain
• Farm Country Trader, United States
• HürriyetEmlak, Turkey
• IPC Media, United Kingdom
• Mediatel, Czech Republic
• Mobiya, United Kingdom
• News International, United Kingdom
• PennySaverUSA.com, United States
• Sanoma Digital, Finland
• WorkDigital, United Kingdom

In the report we describe the shortlisted ideas and companies. Download it here!

This group brings together worldwide experts and professionals from the classified media industry. Here members share ideas, ask questions about the dynamic classified media industry, seek best practices and information and network. Join the conversation!

Join Classified Media Leaders in LinkedIn.

We have made a new website using our original logo and keeping the same color palette and font family that we started out with in early 2010. The new website is more interactive and has more differentiated and engaging layouts and graphics, which were lacking in the previous “bare bones” version which we put together ourselves using a free wordpress theme.

We hope you will find the new structure as easy to use and navigate as we do and we also hope you will join our social communities via our Facebook, Twitter and Linkedin pages, where you will be able to follow Vaibmu’s new initiatives. Credit goes to Cameron Sweeney, who is a graphic artist and web designer located in Tasmania, Australia, for the layout.

We look forward to your feedback on the new design and layouts, as well as on the content structure.

Let us know what you think dropping an e-mail at info (at) vaibmu.com

The 2010 ICMA Innovation Award has received many very cool and ingenious submissions from over 14 countries worldwide! The jury is now evaluating the submissions and the winner will be revealed at the gala diner of the ICMA General Meeting in Berlin, Classifieds: Evolve or Die which will be held in Berlin on May 5 – 8, 2010.

Are you an innovator?

The International Classified Media Association (ICMA) and Vaibmu Ltd have partnered to launch the 2010 ICMA Innovation Award. This award is the first ever to bring the classified community closer to innovation and to credit those companies that are being most innovative in various areas of their organization. Please read more about the project on the Introduction to Innovation page and share your opinion: Who is the most innovative company in the classified advertising industry? Is it you or someone else?

Vaibmu’s corporate address has changed (January 29, 2010). You will find our official contact details from Vaibmu’s contact page. All other contacts remain as they were.

Vaibmu is looking for motivated, versatile and proactive Business & Market Analysts. We operate a network of professionals who work with us on a project basis in some of our core markets, including Russia, Ukraine, Belarus, Kazakhstan, Hungary, Poland, Croatia, Bosnia & Herzegovina, Slovenia, Serbia, Macedonia, Bulgaria, Romania, Turkey, Spain and Finland.

These professionals work with Vaibmu in projects of market intelligence, marketplace assessment, ad hoc company research, general market data collection and processing and investigation of local market trends and idiosyncrasies in media, digital media and advertising, among others.

Find out more about the requirements and profiles we’re looking for.

One of our services – or management consulting modules – is a training about how to create a practical and executable Customer Value Proposition (CVP). It’s a very practical training applicable to both new and existing products or businesses. As all of our consulting modules, the CVP process is a framework used by Vaibmu in our consulting practice.

Download the brochure and contact us if you want to know more.