Vaibmu » Vaibmu Ltd

Moscow’s Guild of Press Publishers Expo – Russia’s Media Market Event

cllamas — Thu, 18 Nov 2010 14:00:18 +0000

Vaibmu attends Russia’s largest media event, the Guild of Press Publishers Expo in Moscow, Russia, celebrated at Swissotel in November 16-17, 2010. Vaibmu was invited to participate in a very dynamic session focused on the evolution of print media in the digital age, presenting with key stakeholders of the Russian media industry. Over 2,500 Russian media executives and professionals attend the Expo every year, which is organized in cooperation with the World Association of Newspapers & IFRA.

The day’s sessions – vigorously moderated by the Deputy Sales CEO of Argumenty i Facty Publishing House, Marina Mishunkina – included the following presentations:

Market & Trends: Media Advertising Market, results of H1 2010 by Lilia Vladimirova, TNS Media Intelligence
Prospects for Advertising in Print Media by Marina Mishinkina, Argumenty i Facty Publishing House
Positive & Negative Attributes of Newspaper Advertising by Violeta Rodionova, ZenithOptimedia
Trend Formers & News Media Advertising by Georgy Mikaberidze, AFS – IMG PH
A New Era of Classified Advertising by Clara Llamas, Vaibmu Ltd.
Russian Digital Classified Ad Market by Sergey Osipov, Delovoy Mir Publishing House
The Potential of Free Advertising Information Press by Alina Diokonova, VA-Bank
Special Interest Media: New Forms of Interaction with Advertisers by Lidia Strekneva, GameLand
New Models of Advertising & 3D by Dmitry Ogurstov, Komsomolskaya Pravda Publishing House
Marketing 360: Complex Ad Campaigns Using Events by Anton Shishkin, Metro Newspapers Russia

You may download Vaibmu’s presentation in English here and in Russian here.

New Advisory Board Members

Eero Korhonen — Tue, 19 Oct 2010 06:03:10 +0000

Vaibmu welcomes new advisory board members, media entrepreneur Carlos Maier Allende (MBA) and international lawyer and media specialist Hakan Hanli (PhD). Read more about them.

The Quiet Media Leaders

Eero Korhonen — Wed, 26 May 2010 08:56:19 +0000

Making the Buck without Making the Fuss

DigitalTonto has made a blog entry about 4 Unlikely Digital Heroes which is an interesting read (and I am not saying this just because our company is featured in it!). The post reviews 4 companies that are quietly making huge steps in digital, also giving credit to the 2010 ICMA Classified Media Innovation Award which Vaibmu Ltd. has created for the International Classified Media Association and which pays tribute to companies in the classified media space who are innovating. As we noted in a previous entry and in our report with all the finalists ideas and projects, a lot of great product and strategy development is coming from traditional print publishers in digital media worldwide.

If you have a few minutes, be sure to read his insight about Time Warner, Condé Nast and Naspers as well as the Polish analytics company Gemius.