Working on the future of retail

Working on the future of retail

Project AtTRACT – An immersive Approach To RetAil CusTomership, kicked-off last week in Madrid, Spain. This is a Eureka Eurostars applied research project focused on building a tool that will enable European retailing SMEs to leverage the opportunities omni-channel commerce brings to the retail segment. The AtTRACT solution proposes a Software as a Service (SaaS) which will provide a uniform yet personalised purchasing journey to shoppers in small retail outlets by connecting information from disperse channels (eg. social media, history of web-shop navigation, in-shop information…) into a mobile app. The mobile app will create a bridge between the small retailer...
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A U-QASAR Review Meeting in Brussels @EC

A U-QASAR Review Meeting in Brussels @EC

One year to go in the U-QASAR project, and the U-QASAR team visited Brussels for the last Review Meeting at the European Commission before the final report. The importance of this meeting cannot be overstated, and the preparations started some time before with the Innopole team coordinating all the reports and deliverables from the rest of the partners. At the meeting, a panel of three experts evaluated the progress made since the last Review Meeting, one year ago. In a project like ours, with eight partners and quite a few deliverables, we scheduled about 24 presentations to summarise what...
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SALT! A Journey into the future of grocery shopping

SALT! A Journey into the future of grocery shopping

We just kicked-off a new research project which looks into a very incipient yet challenging area of e-commerce: grocery. More specifically, we are looking into online sales of perishable products and how to build consumer trust into purchasing those on the net. Yes, of all things challenging, this is one heck of a mission. Not only is it all about the psychology of buying fresh food (as a Southern European, I am the kind who needs to see, smell, touch, evaluate that fish eye up close…) but e-grocery also poses magnificent logistic challenges (I bought some ice-cream… but also some fresh items… oh,...
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Share Your Innovation Within Classified Media

Submissions for the V Innovation Award organized by the International Classified Media Association are now open. All classified media companies are allowed to participate, whether ICMA members or not. Just let us know what you are doing in the innovation arena. It’s that simple! The award is organized in cooperation between ICMA and Vaibmu Ltd. Vaibmu will handle your replies and prepare a short report describing the innovations, which will be distributed after the ICMA Monetising Digital: Show me the Money Helsinki Conference taking place 21-24 May 2014. How to Participate in the Award Just a few easy steps will...
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2013 ICMA Innovation Awards – Shortlist of finalists

THE ICMA CLASSIFIED MEDIA INNOVATION AWARD is an annual recognition of creativity and innovation in the classified advertising industry. The award is organized by the International Classified Media Association with the support of Vaibmu and it is an open competition for members and non-members of the association. The 2013 award is in its 4th edition since the start at 2010. The ICMA Board of Directors acts as the jury of the award. The applications are judged on novelty, creativity, results, sustainability and presentation. Based on the commercial nature of the association, the financial and business component of the results...
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Vaibmu at Russia’s Guild of Press Publishers Expo

Vaibmu at Russia’s Guild of Press Publishers Expo

Vaibmu’s co-founder Clara Llamas has been invited to speak at Russia’s Guild of Press Publishers’s (GIPP) annual Publishing Expo 2010, which will take place in Moscow, 16-17 November 2010. After the presentation there will be panel discussion about the future of classified advertising. As an industry organization GIPP’s main goal is to create favorable conditions for the development of the publishing business in Russia. GIPP was established 1998 and is a certified member of the World Association of Newspapers (WAN) since 2002. More than 2,500 media and publishing professionals will attend this edition of the GIPP Publishing Expo in...
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