Outstanding outcomes
–born from collaboration


We help forward-looking media & SMEs to identify growth opportunities and improve their business


Váibmu means heart in North Sami.
What can we do together, that we cannot do apart?


We help companies craft great strategies with lean, exploratory and collaborative approaches. Our services are highly personalised – one project at a time.


We conduct highly practical strategy, transformation and advisory projects with growth companies in the areas of new revenue and profit growth


We work with growth companies on exploration and internationalisation projects as trusted partners and engaging key stakeholders via exploratory workshops


We participate service and product innovation research with think tanks, universities and SMEs as experts in the areas of business design and market access

Our Blog


Clara Llamas


Aleksandre Asatiani


Case Studies


We work with companies with very diverse challenges on strategy and business design projects. Here are some of our happy clients.


We conduct service innovation projects with companies and institutions internationally. Here are some of our awesome research partners.


We tweet and write about quirky and inspirational things from our daily work.

The Trust Project: a call to arms for news media

This article was first published on January 7th 2017 by TheMediaBriefing.com, the intelligence platform for the global media industry. TMB combines original analysis, insight and reporting on industry trends, challenges and opportunities with selective curation of the best articles on the media landscape from around the media world. Over its one and half years of life, the Trust Project has been collecting insight from audiences through a direct dialogue aimed at designing media for trust. Its goal is to help digital news audiences differentiate authentic from inauthentic news by creating signals or “trust indicators”. The Trust Project is composed of a coalition of 70 organisations including BBC, Google, Financial Times, Vox Media, The Washington Post or Zeit Online. Finding out what the public values in the news; what helps people trust news; what has broken their trust or how these experiences and feelings intersect with the mission and values of journalism are some of the questions fuelling the Trust Project. Its director Sally Lehrman, whose journalistic credentials include a Peabody Award and a John S. Knight Fellowship, started the New Media Executive Roundtable and Online Credibility Watch in 1997. Maybe she foresaw a world where fake news could affect the outcome of a US election and where 81 percent of Americans would get at least some of their news through websites, apps or social networks. She explains: “News organisations make a lot of assumptions about their audiences and are not always analysing issues around trustworthiness or credibility” The coalition has started to work on these insights to identify a set of critical signals that could then be converted by...
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Can you apply the values of the agile manifesto to strategy formulation?

The Manifesto for Agile Software Development came to life in the Wasatch Mountains of Utah in 2001, driven by self-proclaimed “organisational anarchists” from all walks of the software development industry, from extreme programming to SCRUM to Crystal to Pragmatic Programming. By putting their minds together, they have managed to change the paradigm in software development processes. Thumbs up to these inquisitive souls. The manifesto, which supports an alternative to documentation driven, heavyweight software development processes, has the following core values, meaning that those on the left are valued more and are desirable Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan You’re probably wondering what all this has to do with strategy formulation. At Vaibmu, we strive to apply these values to the strategy formulation process, constantly experimenting and discovering better ways to bring agility into our projects. On a high level, and in terms of the four values of the agile manifesto, we could map the approach we use in our customer cases as follows: Individuals over interactions We start each case trying to make sure that we identify those parts which are based on assumptions and not facts, and find ways to test them (very much in the spirit of Eric Ries). Big eyes and big ears. Listen. Observe. Ask. Explore. Understand. Over one or many sessions where the issues are located and where the stakeholders are based, we communicate as much and as candidly as possible to fully understand their needs. Direct interaction, exploration, fluid and direct communication are key. Without this transparency, we...
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